Promoting a book is an activity that can hardly be improvised, it's something to be planned carefully. To do this is necessary to draw a plan that will have regards of the peculiarities and points of strengh of the book. A clever distinction can be done by selecting which editorial choice is best.

Promoting a book means, on a hand, developing those activities proper of press offices such as dispatch of paper copies to journalists, editors, libraries and critics; on the other hand organizing events in tune with the publication.