Penn-rich, Woolrich's younger brother!
12.04.2012
|
Corporate communication
PENN-RICH, WOOLRICH'S
NEW BORN BRAND, IS A VIP'S FAVOURITE
Penn-rich is
Woolrich's new born line for young men and teenagers. A new challenge for WP,
that adds a new brand to its company. The intention is to combine the classic
outdoor values of Woolrich John Rich & Bros, operating since 1830, and a
new urban, younger look. Penn-rich apparel is characterized by modern details
and daring, sometimes ironic cuts.
The challenge has been
a success. The brand gained enormous success in no time, and Penn-rich has been
chosen by numerous people, also celebrities such as: Andres Gil, winner of
"Ballando con le Stelle" last edition and his dancing partner
Anastasia Kuzmina, and Enrico Silvestrin, actor, host, and well-known Roman DJ
now in theaters with his last film "Good As You" first all-italian
gay comedy.