28.02.2009 | Corporate communication


Dainese, an Italian worldwide overcoming reality

An important growth for my job in these six years has been favoured by working closely to creativity, design and positiveness of foremans, that made Dainese the leader in motorcycle clothing, helmets and protections.

Years of important successes such as "Cinema Italian Style" in Los Angeles, the premiere of "Kill Bill" in Rome, or the oppurtunity to have personalities like Craig David, Sean Paul, Uma Thurman, Daryl Hannah, Fiorello, Baglioni, Jovanotti and many others to wear Dainese's clothing are among the greatest achievements of the brand.

A particular thank goes to Lino Dainese, the founder of the brand, for the oppurtinty he gave me.


Cristiano De Masi